As a company built from the ground up and a late entrant to the cosmetics market, we made it our highest priority to deliver unparalleled products to customers as quickly as possible - driven by the pursuit of unique value.
That commitment led us to forgo building our own production facilities.
Instead, we established a research and development model in which our in-house planning, R&D teams collaborate closely with highly skilled and knowledgeable partners to maximize innovation and effectiveness.
In research, every challenge demands the right environment and the right expertise, and delivering products to customers quickly requires agility.
To make the best decisions in the face of each challenge, we have forged flexible partnerships with researchers, engineers, and partner companies, assembling the optimal combination for every occasion, with ourselves at the center.
This collaborative framework enables us to make the best possible choices and achieve the strongest outcomes.
In November 2023, we further strengthened this model by integrating our basic research and product development capabilities to establish an in-house Premier Anti-Aging Lab.
Focused on the rapid creation of distinctive products in response to customer needs, it stands at the heart of our craftsmanship, fulfilling our founding vision to “scientifically demonstrate the effects of aging care.”
"We strive not only to meet our customers’ expressed needs, but to anticipate their unspoken ones."
"We aim to delight customers. "
To do so, we must be able to create and validate ideas quickly, responding with agility to evolving technologies, environments and expectations.
For us, this is the true value of R&D.
R&D that fuses reason and sensibility is the wellspring of the “Unique Value” we are so passionate about.
Going forward, we will continue to advance research and technological development within a framework that accelerates speed and originality - delivering market-leading value that anticipates our customers' needs and resonates deeply with their senses.
