Motoyuki Fukushima, Executive Officer

Executive Officer

Motoyuki Fukushima

After graduating from university, Motoyuki Fukushima served as head of the Ginza Building Opening Preparation Office at FANCL CORPORATION. He then worked in the direct store business at ORBIS Inc., and was appointed executive officer in charge of the direct store business in April 2012. He demonstrated leadership in establishing systems and improving organizational engagement, and achieved both accelerating growth in the direct store business and creating a highly profitable business. After being appointed as the company's director in charge of HR and business strategy in 2015, he led corporate transformation, focusing on human resources organization reform, as the president's brain, and contributed to the company's regrowth.
He joined the Company in 2023 as General Manager of Human Resources and General Affairs Department at the Corporate Headquarters, and after serving as Deputy Head of Corporate Planning Division, he was appointed Head of Direct Marketing Division in 2024. Leveraging his experience in corporate transformation, he is promoting structural reforms aimed at revitalizing the Company's core mail order business.
From August 2025, he has been serving as Executive Officer and Head of Mail Order Business Division.