Premier Anti-Aging’s purpose is to “Create original products and services of unique value that untether people from their age and brighten their lives.” and we strive to provide our customers with appropriate and easy-to-understand information when selecting products and services.
To achieve this, we will promote 4 commitments as part of our Advertising and Pharmaceutical Affairs Policy.

  1. We use factual, fair, appropriate and easy-to-understand language.
  2. We do not use expressions that may misunderstand or mislead customers.
  3. We comply with laws and regulations and do not tolerate being instructed by the government.
  4. We do not use any expressions that could damage our brands from an ethical perspective.

Code of Conduct

① Transparent Information Disclosure
We provide accurate and transparent information based on scientific evidence regarding product ingredients, effects, efficacy, and usage. We provide clear, pertinent information to help customers choose the product that best suits their needs.

 

② Expressions that Encourage Customer Understanding
We carefully convey even technical content in a way that is easy for customers to understand. We promote correct understanding by avoiding exaggeration and misleading expressions and using faithful language.

 

③ Compliance with Relevant Laws and Regulations
We comply with relevant laws and regulations regarding advertising, such as the Pharmaceuticals and Medical Devices Act and the Act against Unjustifiable Premiums and Misleading Representations, and do not engage in any conduct that is subject to administrative guidance. We also provide thorough in-house education and maintain a system to always comply with the latest regulations.

 

④ Maintaining an Ethical Perspective
We value our brand image and do not use expressions that promote discrimination or prejudice, or that are socially inappropriate. When producing advertising, we place emphasis on ethical perspectives and provide content that is in line with Premier Anti-Aging's values.

 

⑤ Leveraging Customer and Industry Feedback
We take our customers' opinions and questions seriously and use them to improve the information we provide and the content of our advertising in order to always provide better services. We also communicate closely with industry associations to obtain the latest information.

Specific Promotion Activities

1. Improving Product Information Provision

  • Transparency of Information on Ingredients and Effects
    We provide clear information about the product's ingredients, efficacy, and usage. We provide information in an easy-to-understand format, such as by compiling specialized content into Q&As and explanatory materials.
  • Scientific Evidence
    We improve credibility by using scientifically based information, such as data and research results from third-party organizations, regarding the effects and ingredients promoted in our advertisements.

2. Monitoring Market Trends and Consumer Needs

  • Regular Market Research
    We regularly conduct market research to understand the anti-aging market, cosmetics trends, and government movements, and pursue advertising expressions that capture the interests and needs of our customers.
  • Analysis of Competitors' Advertising
    We regularly analyze the advertising methods and expressions of our competitors and use those pieces of information to improve Premier Anti-Aging's advertising expressions while incorporating appropriate best practices in accordance with laws, regulations and guidelines.

3. Checking the Status of Advertising Compliance

  • Establishment of an Internal Check System
    When creating advertisements or updating product information, we have a review process to ensure compliance with relevant laws and regulations.
  • Regular Education
    We regularly educate our employees on the latest laws and guidelines.

4. Using Customer Feedback

  • Establishment of a Customer Inquiry Desk
    We set up a contact point to respond to any questions or inquiries from customers, collect and manage feedback from customers, and use them in advertising and providing information.

5. Thorough Use of Expressions that Protect Brand Value

  • Introduction of an Ethical Check System
    We introduce an ethical check system to ensure that advertisements and expressions are consistent with Premier Anti-Aging's brand values and evaluate whether the expressions used are socially appropriate.
  • Regular Review of Brand Guidelines
    We regularly review our brand guidelines to ensure they reflect the latest ethical standards and appropriate expressions in line with social trends.