The Group has established strict voluntary standards, from the selection of ingredients to the manufacturing process, and prioritizes safety and ensures thorough quality control. Regarding safety, we conduct repeated skin safety tests, including patch tests, to ensure that we deliver products that our customers can use with confidence. Furthermore, we have established a consistent quality assurance system from development to manufacturing, logistics and even after the product reaches the customer, and we are always striving for the highest quality.

We carefully select all ingredients we use based on our own ingredient policy. When selecting ingredients, we place the highest priority on safety and have established our own strict evaluation criteria in addition to meeting domestic and international standards.
We design products with safety as our top priority. We verify safety through patch tests and stability tests, and also conduct compatibility tests with containers and practical use tests to develop products that consider actual usage conditions. We also scientifically verify efficacy and develop products based on solid evidence, and are thorough in delivering safe, reliable products that comply with laws and regulations.
We work closely with our partner companies to ensure thorough quality control in the manufacturing process. We conduct regular production inspections and factory audits to check hygiene management at the manufacturing site and compliance with quality standards for each process.
To ensure that products are delivered safely to customers, we conduct transportation tests and check the packaging format in advance. We also carry out our own on-site inspections of logistics bases and only hire those that meet our standards. We take every precaution to maintain quality and safety during transportation so that our customers can receive their products with peace of mind.
We regularly monitor customer feedback to ensure the quality and effectiveness of our products. We also gain an understanding of how products are displayed and handled in stores, and use this information to improve quality. Furthermore, we have set up a Customer Support Office to utilize the valuable feedback we receive from customers in order to provide even better products and services.
We have not conducted, and do not plan to conduct, any animal studies in the development of our cosmetics products (including quasi-drugs). We will continue to proactively work on alternative methods to animal testing in collaboration with domestic and international industry associations and other companies.
※This excludes cases when we receive requests from the government in specific countries.
In recent years, there have been concerns regarding microplastic beads (microscopic plastic particles) that can pass through sewage treatment and leak into the ocean, affecting the ecological food chain. Our group does not use microplastic beads in any of our cosmetics products (including quasi-drugs), and we have a policy of not using them in the future.
The Group conducts research activities under business-academia collaboration to develop better products and create health opportunities for society. By incorporating the latest scientific knowledge, we are able to use it to develop innovative products.